Wie man Twitter geschäftlich nutzen kann

Twitter ist gleichzeitig Micro-Blogging Plattform und Social Network. Im Stil von SMS Nachrichten erlaubt Twitter das Versenden von Mitteilungen bis maximal 140 Zeichen. Der Twitter-User kann entscheiden, ob die Nachrichten von allen oder nur den mit ihm vernetzten Usern gelesen werden können.

Anfänglich wurde die Plattform als weitere Web 2.0 Spielerei abgetan. Eine Vielzahl der Nutzer ist nicht aktiv, dafür sind wenige Nutzer wiederum sehr aktiv. Der Inhalt vieler Nachrichten ist für uneingeweihte User nicht verständlich und führt bei manchen zur Sinnfrage des Dienstes.

Jedoch kann Twitter auch gezielt für sinnvolle und auch geschäftliche Zwecke eingesetzt werden, wenn man sich mit den passenden Personen vernetzt hat. Neben Menschen sind auch Netzwerke, z.B. die Plattform für Organisation von Events, wevent.org, in Twitter vertreten. Als Teilnehmer oder Beobachter einer Veranstaltung auf wevent kann man alle neuen Aktivitäten per Twitter erhalten

Bei doshdosh ist kürzlich ein Artikel über Twitter erschienen, der 17 Wege zur Nutzung von Twitter aufzeigt:

1. Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.
9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.
10. Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.
11. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.
12. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience
13. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Terraminds and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.
14. Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
15. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.
16. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.
17. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.

Eine weitere Recherche zum Thema hat mich auf einen, bereits im März 2007 veröffentlichten, Beitrag von webworkblogger geführt, der 17 Anwendungsideen für Twitter beschreibt und nach wie vor große Aktualität besitzt. Sehr interessant und lesenswert!

Weitere Quellen:
Handelsblatt Blog
Golem

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